Tripathi Associates nurtures XUPR, Roomies, and 20+ ambitious startups in the Indian market, turning fresh ideas into brands people live with.
Tripathi Associates was founded in 2017 with a singular vision: to bridge the gap between ambitious ideas and sustainable execution in the Indian market. What began as a strategic consulting firm in Nagpur has evolved into a dynamic venture studio, launching its own brands like XUPR and Roomies while guiding over 20+ startups to profitability. We believe that true entrepreneurship isn't just about funding—it's about the relentless pursuit of solving human problems with elegance and clarity. Today, we stand at the intersection of lifestyle, technology, and community, building the next generation of Indian brands that the world will watch.
Tripathi Associates is established in Nagpur by Nikhil Arvind Tripathi.
Shifted focus from pure consulting to incubating internal products in housing and lifestyle.
Launch of our two flagship products for the Indian market.
Expanding operations beyond Nagpur to pan-India and global markets.
Our work spans across sectors where we see the highest potential for impact and human connection.
Building D2C brands that prioritize design, exclusivity, and narrative. XUPR leads this vertical.
Solving urban housing friction through technology. Roomies serves as our flagship solution.
We don't just build for ourselves. We guide over 20+ founders on strategy and execution.
Whether you need consulting or want to partner with our brands.